Boston Ivy goes to IFX Expo 2016

4th August 2016

Although they are becoming increasingly popular, Top Level Domains (TLDs) are still a new concept for the majority of businesses. Many are still in the dark about the benefits of new TLDs and how to extract value for business. Here are five of the most common misconceptions that people tend to have about new TLDs and a few ideas around how your business can get ahead by leveraging a new domain name.


In an industry that strongly values the importance of a digital identity and innovation, it was not difficult to give delegates an understanding of how a tailored domain name could add marketing value, offer brand protection and allow businesses to stand out in a crowded market.

Many delegates welcomed the idea of our TLDs and were pleased to discover that they could acquire a meaningful web address that relates directly to their field of service. Boston Ivy’s .forex TLD particularly resonated, as forex is one of the most expensive keywords available and as the majority of forex-related services are conducted online. Our newly launched website, Trade.Forex, was a great showcase site for the occasion and was well received.

We also hosted a workshop to give delegates the opportunity to ask questions in addition to learning about how conglomerates including Amazon and Google have started to benefit from new TLDs. Delegates were invited to join our Innovator Programme.


Awareness of new TLDs is still low overall and Boston Ivy is an early adopter and pioneer in the field. We see importance in speaking to our market directly to introduce our financial TLDs and the concepts behind them, as well as showcasing the high quality websites and learning communities that we are creating with them.

We are enthusiastic to partner with Registrars who are interested in attending events, like the iFX expo, alongside our team. This is a great opportunity for Registrars to learn more about our market and to close sales instantly. We will announce such opportunities in the upcoming months.

For more information on the Boston Ivy TLDs,
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