Celebrities get creative with new TLDs

4th August 2016

GOING GAGA FOR NEW TLDS

Those in the creative industries have been quick to see the value in new TLDs, with Lady Gaga amongst the many who have started using them, namely for her charity foundation, bornthisway.foundation.


The Jacksons’ also chose a relevant TLD to represent their official homepage: thejacksons.live.


And 50 Cent’s official fan page stands strong with its clever domain, 50inda.club.


New TLDs are also becoming increasingly popular in the TV and film world; The Hunger Games movie recently launched with the aptly named web address thehungergames.movie, and TV shows like Orphan Black are capitalising on the possibilities around exact match URLs: Orphan.Black.



A DOMAIN THAT DEFINES WHO YOU ARE AND WHAT YOU DO

TLDs can be a unique and fun way of making your website stand out. With so many TLDs to choose from, each with its own benefits, you can find one that suits your business – or your personality - perfectly. What can be more specific than DarrenClarke.Golf for example?

TLDs can be used to create homepages for sites, but they can also be used for new product lines or marketing campaigns, telling a story at the outset. This is particularly the case with new TLDs as there is still plenty of availability, unlike in legacy TLDs such as .com, .net and .org which are becoming increasingly saturated.

Campaign-based domain names or vanity URLs are important calls-to-action and using new TLDs allows you to be imaginative and to increase the likelihood that users and consumers will remember the URL.

Rather than having to navigate through your main site or using a link-shortening service that doesn’t showcase your brand, direct users to a unique domain name and get them interacting with your content right away. A keyword-rich domain can also be a great way of reducing your PPC and optimising your place in Search.

A DOMAIN THAT DEFINES WHO YOU ARE AND WHAT YOU DO

Even the financial industry can get creative! Boston Ivy Registry is home to some of the most specialised Top Level Domains (TLDs) in the financial services sector, including .broker, .forex, .CFD, .markets, .spreadbetting and .trading. The company is backed by IG Group, a FTSE 250 listed, global leader in online trading.

Since their TLDs launched in late 2015, many brands and companies have come forward to register their names. This positive response highlights that people are ready for a TLD that speaks out both on a personal and professional level.


For more information on the Boston Ivy TLDs,
please contact info@bostonivy.co.
Find us on Twitter @BostonIvyReg
www.bostonivy.co