Facilitating a trusted web space
28th July 2016
In addition to being highly relevant and memorable Top Level Domains, the .CFD [“Contracts for Difference”] and .Spreadbetting domain extensions act as a mark of trust to potential clients. A unique verification service provided by the domain Registry, Boston Ivy, is changing the landscape of the internet and the world of online trading.
A SEAL OF QUALITY WOVEN INTO YOUR URL
.CFD and .Spreadbetting domain extensions cannot be acquired by just any entity.
Only CFD and spread betting providers that hold a regulatory permission granted by a relevant financial regulatory authority can acquire these domain names.
Before registering a .CFD or .Spreadbetting domain name through a Registrar, domain applicants must first submit an online application outlining their regulatory credentials. Boston Ivy
Registry, through a third party validation agent, then does the legwork that is needed to verify this information, thus ensuring that the website will be operated by a legitimate financial services provider.
And securing a domain name with a validated TLD demonstrates the priority that financial provider places on consumer trust and safety.
FROM TRUSTED DOMAINS TO MORE CONFIDENT CLIENTS
Financial services is an industry dealing with trust issues. Last year, Citigroup CEO Michael Corbat, urged financial institutions to do a better job of telling their stories and highlighting the good work they do.
A relevant URL is an important step towards being recognised as a reliable and legitimate provider and part of the larger solution to building trust.
For consumers, it provides a clear signal that the site is a safe place to do business, and they can interact and share information with confidence.
In a recent global consumer research study commissioned by ICANN, the percentage of consumers who say that registering of domain names should be unrestricted was shown to have decreased, and a clear majority feel that there should be at least some level of restrictions on who can register. 70% of respondents indicated that domain restrictions improved trust, up from 56% in 2015.
LEVERAGE YOUR ONLINE TRUSTMARK AS A BUSINESS
Businesses can leverage a .CFD or .Spreadbetting domain as a building block to help re-instil consumer confidence in an industry where trust has been waning. Participating businesses will become synonymous with trusted and professional service providers, and will differentiate their business online by joining this safe gated community.
Search engines are also seeing the value of verified TLDs in the internet community, vis-à-vis highly regulated industries such as finance, medicine and pharmacy.
Acquire a .Spreadbetting or .CFD domain and join a pioneering group of companies focused on innovation and client trust. More details on these TLDs and the eligibility requirements can be found at Get.Spreadbetting and Get.CFD.